Drivers and outcomes of sustainable export marketing strategies in international environments

نویسندگان

چکیده

Purpose This study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources capabilities, analyzes impact of these capabilities on eco-friendly export marketing strategy assess influence such performance. Design/methodology/approach uses survey data from 241 manufacturing firms analyzed through partial least squares structural equation modeling. Findings The results show a positive MES capabilities. Further, while directly affect strategy, only it indirectly also that adoption an contributes firm’s Originality/value makes important contribution exporting literature by evaluating behavior in terms strategy.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

a contrastive study of rhetorical functions of citation in iranian and international elt scopus journals

writing an academic article requires the researchers to provide support for their works by learning how to cite the works of others. various studies regarding the analysis of citation in m.a theses have been done, while little work has been done on comparison of citations among elt scopus journal articles, and so the dearth of research in this area demands for further investigation into citatio...

skopos theory and translating strategies of csis in translaed literary texts from english into persian

abstract translation has become a cultural act which plays a significant role in human life. with the emergence of functional translation theories, and skopos theory in particular, translation has been considered as a purposeful, interpersonal and intercultural activity which is produced for particular recipients and directed by a specific purpose. this purpose determines the translatio...

15 صفحه اول

individual qualities and integrative motivation and their prediction of non-linguistic outcomes of learning english in intermediate iranian students: a psychological perspective

abstract this study investigated the predictability of variables from a motivational framework as well as individuals qualities to predict three non-linguistic outcomes of language learning. gardners socio-educational model with its measures has been used in the current study. individual qualities presented in this study include (1) age, (2) gender, and (3) language learning experience. the...

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Review of international business and strategy

سال: 2023

ISSN: ['2059-6022', '2059-6014']

DOI: https://doi.org/10.1108/ribs-05-2022-0056